Reactivation
    Wakes the dormant list

    Brings back the customers who quietly drifted away.

    No visit in fourteen months, a lapsed maintenance customer, a one-timer who never returned — your customer list is full of revenue that just needs a respectful nudge. Reactivation runs that outreach as owner-approved campaigns.

    What it actually does

    The loop, start to finish.

    Every campaign is proposed, previewed, and approved before a single message goes out.

    01

    Finds who’s gone quiet

    It segments your existing customer list by recency — 12–24 months since last visit, lapsed plan members, one-and-done customers — from data you already own.

    02

    Shows you the campaign before launch

    Audience size, who’s excluded for missing consent, the exact message, and the channel plan — all previewed. You approve, adjust, or decline.

    03

    Reaches out like a longtime business would

    Vertical-aware framing in your voice: "it’s been a while since Max’s last checkup," not a generic blast. Gentle, with an easy out always offered.

    04

    Books on the spot

    When someone responds, the conversation goes straight to booking against your real availability — no "someone will call you."

    05

    Reports what came back

    Bookings from contacts who were dormant before the campaign are attributed to it — so you know what the outreach actually returned.

    A real moment

    A slow Wednesday in March.

    Insights flags that 64 customers haven’t been seen in 12–24 months. Reactivation drafts the campaign and puts the whole thing in front of you before anything sends: the audience, the 9 contacts excluded for missing consent (listed, not hidden), and the exact message — “it’s been about 14 months since your last tune-up” — in your business’s voice. You change one word and approve it from your phone. Over the next week, replies go straight to booking against your real calendar, and the bookings that came from dormant contacts are attributed to the campaign — so you know what the outreach actually returned, not just who opened it.

    See it, don't take our word

    The preview you approve

    Audience, exclusions, and the exact message — shown to you before a single text goes out.

    Campaign preview · dormant 12–24 months
    Awaiting your approval
    64
    In audience
    9
    Excluded — no consent
    SMS
    Channel
    The exact message — edit in plain English

    Hi Dana, it's the team at your HVAC shop — it's been about 14 months since your last tune-up, and we'd love to get you on the books before the summer rush. Want me to find you a time?

    Reply STOP to opt out.

    Consent is checked in code before every send; the 9 excluded contacts are listed in the preview, not silently messaged. Nothing launches until you approve.

    Illustrative campaign preview — synthetic contact, not a real customer.

    What you see

    • A campaign preview before anything sends: audience, consent breakdown, message, cost
    • Responses and bookings as they come in, attributed to the campaign
    • Completed reactivation revenue in the monthly report — not just "engagement"
    • Suggestions from Insights when a new dormant segment is worth a campaign

    What it never does

    Never messages without consent

    Consent is checked in code before every send. Contacts without usable consent are excluded and shown to you in the preview — not silently messaged.

    Never guilt-trips

    "We’d love to see Max again" — yes. "Max could get sick without this visit" — never. False urgency and fear framing are hard refusals.

    Never launches itself

    Campaign launches sit at approve-first on the autonomy ladder. Nothing goes out that you haven’t seen.

    Never mishandles the hard moments

    A reply suggesting a pet has passed away is handled with explicit care — marked, escalated to you, and never contacted about that pet again.

    These guardrails are enforced by the system — checked in code before an action runs, not just written into a prompt.

    FAQ

    Common questions about Reactivation.

    Do I have to write the campaigns?+
    No. The agent drafts them from your business context and the vertical’s best framing. You review the exact message in the preview and edit it in plain English if you want changes.
    What if customers have opted out or never consented?+
    They’re excluded automatically — the preview shows you exactly how many and why. Opt-outs are honored across every channel, instantly.
    How do you know a booking came from the campaign?+
    A booking counts only if the contact was dormant past your threshold and re-engaged within a window of a campaign touchpoint — and one booking never credits two campaigns.
    Can I run this on an imported list from my old system?+
    Yes, with guardrails: imported contacts carry the consent you attest to, and marketing campaigns to attested-only contacts require an explicit confirmation step showing the consent breakdown first.

    Hear it before you buy it.

    The voice demo on this site is the same engine that would answer your phone. Try it, then book a demo and we'll map your leaks live.